Enquanto o mundo discute, ainda, a questão Saddam, a administração Bush converge a sua atenção para a diplomacia pública. O US State Department e a Public Relations Coaliton organizam uma cimeira, nos dias 9 e 10 de Janeiro, no sentido de analisar a conjunção de sinergias entre o sector privado, como forma de apoio, e o aparelho diplomático norte-americano para incrementar e melhorar a eficácia da diplomacia pública. A cimeira conta com a participação de empresas, de académicos, de políticos etc...
Vide sobre este assunto:
"About 150 corporate communications executives, PR agency heads, State Department and other government officials, business leaders, academics, and others will participate in the event, which begins tomorrow with an evening reception at the White House. At the State Department on Wednesday, participants will first discuss various "best practices" of government-private sector, then divide into smaller groups to discuss other ways the private sector can aid public diplomacy. Karen Hughes, undersecretary for public diplomacy and public affairs, and Dina Habib Powell, assistant secretary for educational and cultural affairs, will lead the State Department's presence. "We've really made reaching out to the private sector a key priority," Powell said. "Ultimately, it will be through forging partnerships with the business community, academia, non-government organizations, and Americans who host exchange students that we can amplify our mission of promoting mutual understanding." The PR Coalition, which has about 50,000 members and includes about 20 different organizations, proposed the summit, noted PR Coalition chair Jim Murphy. Every few years, it hosts a summit on a topic of general interest, such as corporate governance and diversity." [...]
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